Elliot Taylor

Grappino Logo Project

In Summer 2019, the Aielli Group, owners of Naples culinary institutions Barbatella, Dorona and Sea Salt approached B3 Marketing with a concept for their latest restaurant Grappino. After several idea meetings and concept art sessions, we developed three logo options pictured below all relating to the inspiration behind the restaurant’s name; the unique Italian liquor Grappa. The client’s selection was a simple, elegant grappa glass behind a carefully chosen font.